Conference was held to sum up the project YouBrand

On Thursday, 24 October 2019, a conference was held to sum up the project: entiled Erasmus + Programme, KA2 – Strategic Partnerships “YouBrand – Storytelling and Pitching for Start-ups” No.: 2017-1-PL01-KA204-038849 in Lubhotel at 107 A Krańcowa Street in Lublin.

From 9 a.m. the registration of participants lasted, which ended at 10 a.m. Next, the lecture session started. The conditions for optimal implementation of the conference include above all the good location of the conference room, multimedia equipment, a large audience and qualified team of lecturers – trainers. The panellists and the audience were welcomed by Anna Ruman-Kołodyńska- Deputy Director of the Centre of Continuous Education No. 2 in Lublin which plays a leading role in the project, introducing the specificity of the event.

Sylwia Gronczewska-Jabłońska started the presentation of the YouBrand project, partnership, developed products, activities and support model. She also presented intellectual results in the form of training for entrepreneurs, training for trainers and educational platform.

The lecture by  Małgorzata Sitarczyk, PhD who focused her presentation on innovation and the impact of YouBrand products on the European training sector, met with great interest of the audience.

In the next part of the conference, Katarzyna Zabratańska, a representative of the Educational Research Institute spoke about the support model implemented by YouBrand – Personal Branding.

The support model implemented by YouBrand: Storytelling and Pitching is a topic successfully implemented by Mirosław Urban. Dr Anna Żelazna, PhD, spoke on the topic of the support model implemented by YouBrand: Fundrising & Crowdfunding.

The last topic of the conference summarizing the project was the issue of the possibility of establishing international cooperation for start-ups as exemplified by the “Erasmus for Young Entrepreneurs” programme. The topic was presented by Monika Frączek, project coordinator from the University of Economics and Innovation in Lublin.

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by Rafał J. Pastwa